For brands
On Phenomens you open the campaign, set the rules and choose your rate. Creators make content for TikTok, Reels and Shorts; you pay only for the views delivered.
Features
From brief to budget, from approvals to analytics: everything it takes to work with creators, in one place.
01
Choose your goal, platforms and content format; your campaign can be in front of creators the same day.
02
Write what to say once, and let hundreds of creators tell the same story in their own voice.
03
Open to every creator, or only to the ones you approve? It’s your call.
04
You decide how much you pay; limits are never exceeded and there are no surprise invoices.
05
See which hook, which creator and which format is working, minute by minute.
06
No email threads, no middlemen. Talk to creators directly in the dashboard.
07
Reward good work, and better work follows.
Turn your best-performing videos into TikTok and Meta ads in one click.
Send campaign data to your own dashboard, BI tool or data warehouse.
Why performance-based?
The old way
Phenomens
Pay upfront, hope for results
Pay only for the views delivered
Minimum spends and monthly retainers
No minimum, no monthly fee
Weeks of negotiating with a handful of creators
Hundreds of creators, in minutes
A PDF report once the campaign is over
Live data down to the last 60 minutes
A budget tied to a single video
Scale the winning format instantly
You open a campaign, write its playbook (the brief) and set your budget and the rate you pay per 1,000 views (CPM). Creators join your campaign and post videos on TikTok, Instagram Reels or YouTube Shorts. You pay only for the views those videos actually get.
None of these on the Standard plan. Top up your balance, set daily and total budgets and pause whenever you like. The Pro plan has a minimum spend commitment of $100 a month, but the full amount goes into your campaign balance; there is no separate subscription fee.
Yes. You can open your campaign to everyone (open to all) or review applications one by one (by approval). You can also require draft approval before videos go live. On the Pro plan you can pick creators yourself and invite them directly.
Once a creator submits the post link, the video’s views are pulled from the platform at regular intervals. In your dashboard you follow views from the last 24 hours and the last 60 minutes, total views, realised CPM and your best-performing content, live.
No monthly fee, no minimum spend. Create your account and write your first brief.
When you need more, the Pro plan is ready.
